A1
Zoho CRM & automation
CRM systems shaped around the way your team actually works.
- Implementation and optimisation
- Blueprints, workflows and reporting
- Zoho CRM Certified Administrator
Zoho CRM · Integrations · Applied AI · Web Development — Bristol, UK
CRM systems, integrations and websites that work together.
I help businesses and agencies improve how they manage leads, customers and operations through Zoho CRM, business automation, integrations, applied AI and web development.
Available for direct client projects and agency partnerships.
15+ years
Web platforms & business systems
Zoho CRM Certified
Certified Administrator
3 working languages
English · Spanish · Italian
Bristol, UK
Working internationally
§ 02Services
How I can help
I understand how the business needs to work, then build the technology that supports it.
A2
Business integrations
Connect your CRM with the platforms your business depends on.
- REST APIs and middleware
- WhatsApp Business Platform
- SAP and accounting integrations
B1
Applied AI & automation
Controlled AI assistants and workflows connected to the systems your team already uses.
- WhatsApp and CRM assistants
- Knowledge retrieval and structured responses
- Guardrails, evaluation and conversation logging
B2
Web development
Websites and applications built around real users, content and business requirements.
- Custom front-end development
- CRM, forms and API integrations
- WordPress as my preferred CMS
§ 03Selected work
Real problems, practical systems
Some client names and selected implementation details are withheld for confidentiality.
1–3 of 4
Higher education
Connecting a high-volume admissions workflow
Connecting CRM, forms, communication channels and an academic platform for a team handling more than 30,000 leads a year.
Read case study →Automotive distribution
Connecting Zoho CRM with SAP
Building and maintaining workflows that exchange customer, order and invoice data between operational systems.
Read case study →Arts and publishing
Evolving a complex publishing and photography platform
Ongoing technical ownership across FOTOINDEX, editorial workflows, ecommerce, maintenance and platform resilience.
Read case study →Higher education and creative arts
Connecting an education platform and server-side measurement
Connecting WordPress, admissions journeys, attribution, consent and first-party analytics across a complex education platform.
Read case study →§ 04Sector experience
Different industries, connected challenges
I have worked with internal teams and agencies in sectors where websites, customer data and operational systems need to stay connected.
Higher education
Admissions, lead management, communication channels and connected academic platforms.
Automotive distribution
Customer, order and invoice processes connected across CRM and SAP.
Arts & publishing
Content platforms, ecommerce, subscriptions, security and large digital archives.
Insurance & digital products
Customer journeys, product development and operational ownership.
B2B & manufacturing
Lead capture, multilingual websites, CRM processes and connected business systems.
Agency partnerships
Experienced delivery behind your team
Development, CRM support and white-label technical collaboration when an agency needs additional expertise.
§ 05Selected stack
Platforms & technologies
Technology follows the problem. These are the platforms I use most often to build maintainable, connected systems.
CRM & automation
- Zoho CRM
- Deluge
- Zoho Flow
- Zoho Catalyst
Integrations
- REST APIs
- Webhooks
- SAP
- WhatsApp Business Platform
- WOZTELL
AI & evaluation
- OpenAI API
- Structured outputs
- Retrieval workflows
- Guardrails
- Prompt evaluation
- Conversation logging
Web development
- WordPressPreferred CMS
- PHP
- JavaScript
- TypeScript
- React
- Node.js
Analytics & measurement
- Google Tag Manager
- Google Analytics 4
- Zoho Analytics
Content & operations
- WooCommerce
- Drupal
- Zoho Books
- QuickBooks
- Mailchimp
- Klaviyo
§ 06Process
A practical way of working
01
Understand
I learn how your business, team and current systems work.
02
Plan
We define priorities, responsibilities and a realistic scope.
03
Build
I develop, test and document the solution.
04
Improve
After launch, I can maintain and evolve the system with you.
For businesses and agencies
Have a website, CRM or integration problem?
Tell me what you are trying to build, improve or fix. You do not need to prepare a technical brief.